Job posting advice
Hey, I’m not a marketing expert. I’m just a very busy recruiter and constantly working on a whole bunch of IT requisitions that have a wide range of skills, requirements and qualifications. So, when I post a job, I know that most people don’t want to “apply online” because they won’t get a call or email from a recruiter. But, they will send their resume if they can just attach it to an email. Why? Because job seekers want to have direct access to the job creator, or the recruiter and email is still the best way.
So, why not brand your jobs on Google+ that give candidates direct access to recruiters? Your job brand should be simple: direct access. Also, your job should be an accurate job description (and realistic too), then it should have links to your recruiters Google+ profile. The good news is that recruiters want a “following” so they can network. Putting your Google+ profile and Google+ pages gives job seekers the ability to have direct access to YOU! They can’t email you unless you follow them, but chances are if a person with certain skill set adds you to Goolge+ you will do the same.
Sending a direct message on Goolge+ is very easy once you’re both following each other. In the area where you share your Streams, all you do is just add the + symbol before the name. Some people have their Stream updates setting on “Public”. Just click off the Public button and add the name you want to send a private message. For example, “+StreamyMyJobs”
So if you’re adding a job on this site or for any Google+ job posting, be sure to add your company profile, or link to your profile and share only the information you want to share. But most importantly, be reachable and always respond to job seekers.
One of the things that you can’t really do on Monster.com, Careerbuilder.com and even LinkedIN.com is adding Tags…or as I like to call them Job Tags. Most of theses sites allow searches on keywords that are entered by the job poster. But, if you are familiar with blogs, then you know a little bit about Tags. If you post a blog using Tags, you can use phrases in quotations, and keywords. StreamMyJobs.com has a feature that allows you to use Tags and if you are creative enough, you can actually put in unique phrase that will give your job posting a separation from other competing jobs that get indexed by Google and Bing.
For example, here is a unique Tag that you can use for a SharePoint Developer: “SharePoint Developer using custom web parts”. Now, why would you really want to use a phrase rather than keywords…because plenty of SharePoint people out there might not have experience in custom web parts but are more designer or administrators.
So, using Tags with key phrases will draw the eyes of potential applicants, and hopefully the right ones.